Wednesday, February 27, 2008

Won't You Be My Neighbor?



(Pittsburgh) – In honor of what would have been Mister Rogers’ 80th birthday on March 20, Mr. McFeely — aka David Newell, the public relations director for Family Communications, Inc. (the nonprofit company founded in 1971 by Fred Rogers) — has a special request.

"We’re asking everyone everywhere — from Pittsburgh to Paris — to wear their favorite sweater on that day," he asks in his best speedy delivery voice. "It doesn’t have to have a zipper down the front like the one Mister Rogers wore on the program, it just has to be special to you."

But wait, there’s more.

It just so happens that Sweater Day is part of Pittsburgh’s 250th anniversary celebration and the first-ever "Won’t You Be My Neighbor?" Days (March 15 — 20).

"We wanted to recognize Fred in a way that would reflect his deep appreciation of what it means to be a caring neighbor," explains FCI’s Margy Whitmer.

As a result, "’Won’t You Be My Neighbor?" Days — WYBMND for short, although not by much — was born as a means of promoting neighborliness throughout Fred Rogers’ own backyard — Southwestern Pennsylvania region.


lovelovelove,
Cyn

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